Vehicle wraps are one of the most cost-effective ways to advertise your company and its products or services. The materials used to construct Houston car wraps are designed to stand up to wind and weather, allowing you to enjoy the longest useful life for these valuable marketing tools. Understanding the way in which these wraps are constructed and the terminology used to describe materials used in this process can help you and your company to make a more informed choice when selecting these advanced advertising systems for your fleet vehicles.
Choosing the Right Materials
A number of different manufacturers produce the vinyl used for Houston fleet graphics. Companies that specialize in commercial vehicle wraps are usually your best source for information on the different types of vinyl available for your project. High-grade car wrap materials are usually categorized as calendered or cast vinyl:
- Calendered vinyl is most appropriate for large panel trucks and other vehicles with flat surfaces. It is created by mixing various chemical components and then extruding through heated rollers, ensuring that it is of a uniform consistency and thickness. Calendered vinyl products can be embossed and printed easily and is generally less expensive than cast vinyl products.
- Cast vinyl is designed to conform to the shape of curved vehicle surfaces and is cast in place on a sheet that supports it during the heating and tempering process. It is usually thinner than calendered vinyl sheets and can be infused with color during the manufacturing process, reducing the need for further coloration at the time that your fleet graphic design is applied.
Pressure-sensitive vinyl products are backed by an adhesive that is designed to bind securely to your vehicle. This process generally requires the services of an expert Houston commercial graphics technician and involves the use of a heat gun to ensure the greatest longevity for these advertising materials.
Working with a qualified and established company for all your Houston car wraps and fleet graphics can ensure the most cost-effective and durable solutions for your marketing needs. The experts at Display Graphics specialize in providing top-quality Houston commercial graphics services for businesses. We offer professional design and fabrication services designed specifically to meet your company’s requirements and budget. Whether you need partial or full vehicle wraps for your commercial fleet, Display Graphics can deliver the right solutions for you. Give us a call today at 713-977-7888 to discuss your commercial fleet graphics project with our knowledgeable technicians. We look forward to the opportunity to work with you.