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A Brief History of Mobile Advertising and Houston Car Wraps

Houston car wraps are cost-effective and practical ways to get your corporate message across to potential customers in our area. Understanding the origins of this advertising strategy can help you apply it more effectively in your own business enterprise. Here are some of the most important milestones in the development of vehicles as an advertising medium.

Painted Promotions

Milton Hershey is credited with the first use of a vehicle to promote his products and services. In February 1900, Hershey painted “Hershey’s Cocoa” on the side of his delivery vehicle, increasing the visibility of his company throughout Lancaster, Pennsylvania, and potentially setting the stage for Hershey’s incredible later success. As more companies adopted this practice, the messages and images painted on the sides of cars, trucks and vans became more ornate and more colorful. Milk trucks, train cars and many other modes of transportation became mobile advertisements for companies of all sorts throughout the United States.

Vinyl Decals

The discovery of vinyl chloride is credited to the B.F. Goodrich Company. In 1926, a lead researcher at the company was attempting to create a polymer that could be used to bond rubber securely to metal. The result of his efforts was a useful form of polyvinyl chloride that could be easily molded and used in a variety of ways. Vinyl decals offered significant advantages for advertising over permanently applied paint. At first, however, vinyl decals were too expensive for general use in the commercial marketplace and were mostly used by large corporations and government and military agencies. This state of affairs persisted well into the 1990s.

New Technologies

The invention of large-format piezoelectric inkjet printers for Houston fleet graphics in the late 1980s made vehicle wraps an affordable reality for smaller businesses. These advanced large-scale printers could transfer images directly onto vinyl shaped to fit most vehicles. Best of all, the processes were far less expensive than previous methods used to produce decals and Houston car wraps for corporate vehicles. The use of inkjet printing methods to create graphic designs was the turning point for vehicle wraps in the U.S.

Today, Display Graphics offers a full line of Houston commercial graphics services and vehicle wraps designed to boost the visibility of your company and products. Our Houston fleet graphics team can design and fabricate the right solutions to help your company stand out in the metropolitan marketplace. Give us a call today at 713-977-7888 to discuss your promotional needs and to set up an appointment with our graphic design team. We look forward to working with you and your company.


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